Until now no studies recognising the value of design’s contribution to New Zealand’s economy have existed, despite research of this type being widely recognised in other developed economies such as the UK.
In July 2017 DesignCo released ‘The Value of Design in New Zealand’. Informed by research and analytical findings in partnership with PwC, the report confirmed established links between design, prosperity and growth. Profiling the magnitude of the findings in a compelling Summary Report is the beginning of a robust, on-going conversation to fuel a thriving design sector.