The Pacific Radiology brand transformation merged six different businesses with over 40 branches throughout New Zealand and Australia, unifying them with a single purpose and brand.
The transformation saw the brand extend across all touch points, internal and external, physical and digital — all designed to reassure patients through empathetic visual and written language, and systems that provide patients with the tailored information they need to feel empowered, confident and reassured. The resulting brand experience has transformed the face of radiology services in New Zealand and Australia and sets a new benchmark for excellence in healthcare delivery.